Belle Yin

My Journey with B Movement started with my heartened belief that Business is the driving force for building a better world. A business, no matter its size, is holding the crucial elements of change: talenttechnology, and passion. If you decide to take flight by becoming a B Corp, I will be your trusted Co-pilot, enthusiastic advocator and supporting cheerleader.

In the past 14 years, I have built and managed globally recognized brands and products in China, Europe, Middle East and Africa. I am now equipped with the proven methodology and frameworks of B Corporation, helping organizations transform from good to great.

  • As a strategist, I can stretch your strategic thinking, identify opportunities for growth and create innovative solutions to drive real value in business;
  • As an experienced marketer, I can help you create the stories for your brand and products. Bring the stories to life and select the right media-audience mix to make the maximum effect with cost efficiency;
  • As a professional coach, I can co-design and facilitate various activities (coaching sessions, workshops, teambuilding events) for individuals or groups, to make sure any change process is smooth and welcoming.

As a B Leader, I will provide my expertise in unraveling difficult concepts and navigating the process of certification. My strength in overcoming resistance at an individual and organisational level remains at your service



  • Strategy design and implementation
  • Marketing
  • Communications
  • Branding, PR & Event Management
  • Content Management and Social Media Strategy
  • Product Development
  • Corporate Responsibility
  • Sustainability in Business
  • Stakeholder Engagement
  • Coaching
  • Facilitation
  • Purpose Discovery
  • Values & Culture